On April 21, 2015, Google officially altered its rankings for websites based on their mobile friendliness. Sites that aren’t formatted properly will get penalized and knocked down in the results listings. While this is great news for users, businesses need to prepare accordingly.
To confirm whether your site is mobile-friendly, go to https://www.google.com/webmasters/tools/mobile-friendly/ and type in your URL. The tool will analyze your site and deliver a verdict. If your site gets the mobile thumbs up, you’re all set. If issues are recognized, you can log into your Google Search Console account to begin taking steps for correction.
The first step if you get a negative report is go to Google’s Get Started Guide for Mobile-Friendly Websites. The guide will help you navigate the basics of adapting your site. If you’re not familiar with how to create a site, however, the best recommendation is to contact your website developer to assist you in updating your site for mobile. Better yet, hire them to do the work so you can focus on running your business.
Remember, the reason for the shift by Google is to improve the experience for internet users. At the same time, you want your website to reflect your business in the best light.
Do you need help modifying your website for Google’s new Mobile-Friendly regulations? Contact us today to learn more about the importance of making your website mobile-friendly.