Should I Let an Employee Work from Home?

If you haven’t had someone on your staff ask to work from home yet, you will. With work/life balance at the top of employees’ wish lists, many companies are embracing this trend to attract and retain good workers. But not every situation is well suited to this...

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Getting Out of a Creative Slump

Sometimes the harder we try to come up with a new idea or creative solution to a problem, the more elusive the answer becomes. What are some ways to work through a mental block and get your productivity jumpstarted again? Completely step away from the problem. Drop...

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Is It Time to Let a Difficult Client Go?

An email message you dread opening. A fiery phone call that leaves you rattled. A meeting every one of your staff members is desperate to avoid. All companies have clients that can be challenging to work with at times, but what are the signs that a professional...

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Attracting Talent to Smaller Companies

Have you lost yet another candidate to a bigger, more recognized company? Competing with larger organizations for talent can be tough when in the eyes of potential employees, smaller companies have less to offer. What are the advantages of working for a smaller...

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4 Apps to Feed Your List-Making Obsession

Sometimes you just have to get stuff done! For many people, nothing works better than making lists. You make the list, assess priorities, complete the task, and check it off. While it’s tough to beat traditional paper and pencil, there are a handful of quality apps on...

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How Does Video Affect SEO?

Video is a branding necessity. Companies that don’t employ video in their marketing strategy are losing out on one of the most impactful tactics for attracting and retaining customers. Besides the immediate impact of video -- and it’s potential as a word-of-mouth...

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Dealing with Software Fatigue – Keeping Up Is Hard To Do

Software updates are a pain in the you know what. You get comfortable with a version of software, finally figuring out how to maximize its features and tools, and then the company changes it -- and not always for the better. Apple’s latest iPhone update, for example,...

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4 Reasons You Need Video Testimonials to Improve Sales

People love to read reviews. Think about every time you go to Amazon.com. You may already know the product you want to buy, but you still want to read what other people think about it. How satisfied were they? Would they buy it again? The same logic applies to small...

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Is Your Website Effective? How to Conduct a Simple Audit

Websites require nurturing. You can’t throw a site out on the internet and expect it to be effective. A good site needs to be checked on frequently to assess how well it is performing for your business. Fortunately, you don’t have to be a tech wizard to conduct a...

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To Use Venture Capital or Bootstrap, That is the Question!

It’s the timeless, age-old question for start-up companies: Should you look for venture capital (VC) to begin your business -- trading ownership of your product or idea in exchange for investment -- or do you bootstrap, taking on all the responsibility and finding...

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Are You Going to Meet Your 4th Quarter Goals?

Small business owners know the fourth quarter is the time to bring all your annual goals to a close. You’ve been working all year to hit certain numbers or meet professional expectations. The final three months are your opportunity to finish strong. Here are a few...

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