Fun on the track at Indy Mutt Strut 2013

Thanks to the IndyHumane for a great Mutt Strut 2013! Our crew had a blast capturing all the fun out at the Indianapolis Motor Speedway on Saturday, April 27, 2013. The weather was absolutely perfect for the event. With the threat of rain looming all week, IndyHumane was treated to the best weather in several years of the event. Our team was there — gathering interviews, B-Roll, and capturing all the fun at IMS.

After many weeks of planning and preparation, our video crew had a ton of fun out on the track with all the dogs. Dogs were everywhere — so many great looking canines in one place can be a bit overwhelming. We saw big and small, short and tall, even several dogs sporting tutus. If you are a dog owner (or dog lover) who has never been to the Indy Mutt Strut, then I highly recommend it. It’s a great way to get some exercise for you and your dog, experience the famed Indianapolis Motor Speedway, and support IndyHumane.

So, what goes into the video production at the Indy Mutt Strut?

3 HD Production Cameras
4 GoPro Point of View Cameras
36 SD Cards full of Raw Footage
150 GB of raw data
1:06:46 total runtime of video uploaded to YouTube
4 Laptops running Final Cut Pro X
Combined 48 Hours of video editing time
7 Pizzas
Lots of Coffee
Even More Coffee
Oh, and some water (the crew gets thirsty)

A Quick look at video viewership stats:

3,229 total video views within 7 days of the event
5,371 total minutes witihin 7 days of the event

Check out the YouTube Playlist from Indy Mutt Strut

Some Pictures of the Team from the Indy Mutt Strut

The Crew on Turn 1 at the Indianapolis Motor Speedway

The Editors are feeling the pressure!

What is our viral video strategy?

Our viral video strategy has proven to work for many other projects, including the Bands of America Grand Nationals, Music for all Summer Symposium, and Sapphire Theatre 2013 Adult Swim. We bring in our video crew to gather content and our team of editors prepares the footage immediately for posting straight to Youtube from your event. This gives the event producers a great tool for social engagement on Twitter, Facebook, LinkedIn, and any other platforms within their reach.