What are you giving your potential customers for free? If the answer is nothing, you’re missing a golden opportunity to educate your audience during the sales process. And that could mean missed chances for sales.
For some sales professionals, the concept of giving away free information instinctively goes against their nature. You don’t get paid for free, so why offer something valuable at no charge?
The reality is that giving customers valuable information — offering them a tool through the process of inbound marketing to improve their education on a topic — builds trust and awareness. Doing so repeatedly positions your business and your brand as a valuable knowledge source. Here’s what happens as a result:
- Website Traffic Increases — You gain more visitors to your site, which leads to greater brand awareness. By collecting website visitor information and positioning your brand as a source of industry expertise, you grow opportunities for sales leads.
- Word of Mouth — The increase in brand awareness won’t exist in a bubble. As potential customers begin to rely on the information provided on your website, your company profile will expand. Some members of your online audience may even tell other contacts about what they learned from you. Those people might even decide to share your free information on social media channels.
- Satisfied Customers — Free content in the form of blog posts, ebooks, white papers, case studies, and video lets your audience know you want to make them happy. You’re focused on giving them information that will help them grow their business. Building that element of good will establishes your commitment to providing value. Your prospects are more likely to have a positive impression of your business.
Are you searching for ways to build your company’s brand awareness and increase opportunities for sales? Contact us today to learn how developing free content can educate your audience and grow sales leads.