LinkedIn, Facebook, Twitter, and other social media channels — Instagram, Pinterest, the list goes on — are now well entrenched in our daily lives. Some businesses, however, are still unsure how to use these technologies to their advantage. Whether it’s uncertainty, lack of resources, or simply fear, organizations remain hesitant. But with a little consideration, you can jump in and start using the social media channels right for your business.
Ask yourself the following questions:
- Why do you want your business to use social media?
- What are your company’s goals?
- Do you want to generate sales?
- Do you want to build a stronger, more personal relationship with your audience?
Answering these questions will ensure you target your efforts to your social media audience. By reaching your target audience, you can determine what aspects of your campaigns are successful.
As for choosing the social media channel best for your business, it depends. Every company has different goals. Regardless, here are the ones you need to at least consider:
- LinkedIn – No business should be without a presence on LinkedIn. It has become one of the first stops for customers wanting to learn about a company. And with its growing interactivity — the publishing feature has quickly gained favor — LinkedIn is a necessity for developing social business relationships.
- YouTube — The impact of video continues to grow. It’s fast, direct, and can be embedded in other social platforms. But you need to do it right — bad video can be detrimental to your business.
- Twitter — Twitter is the quickest way to interact with your audience. Though it’s not meant to be a primary source for communicating your company brand, Twitter is immediate.
- Facebook — The biggest social channel probably isn’t the best for your business. Your company needs to have a presence on Facebook, but reaching your audience directly through the platform has become increasingly difficult. Realistically, the audience for most businesses isn’t hanging out on Facebook.
Want to learn more about choosing the social media channels right for your organization? Connect with us today.