Success in sports can usually be measured by the statistics. In baseball, for example, you wouldn’t randomly choose 9 guys on your bench to hit the diamond; you’d run out the best hitters and fielders so have the greatest chance of winning. By relying on the numbers, you can assess your best chance for victory.
Your website is similar. You may have the coolest website the internet has ever seen, boasting the latest design technologies and peerless content. But if you’re not studying the numbers — why visitors come to your site, where they come from, how long they stay, and so on — you’re playing a guessing game. Google Analytics is what allows you to see how successful your website is in generating traffic.
Here are just a few of the reasons why you should care about Google Analytics:
- Targeting — Your website is selling a brand or product. You want to leverage the value of your website to understand who is visiting and why, so you can respond to their expectations. Google Analytics helps you target your website content to improve the experience and maximize traffic. When you know what your customers are looking for, you can fine tune what you deliver on your site.
- Leveraging Channels — Not only do you want to know where your traffic is coming from, but how they’re getting to your site. What modes of internet travel are your visitors using to reach you? Are they finding you through related vendors or industries? Is it your social media efforts — Facebook, Twitter, and YouTube — that are drawing customers? Google Analytics helps you see that information so you can boost efforts in the most effective channels.
- Keywords — Think about your typical Google experience. You open your browser and type what you’re looking for in the search box. Google Analytics can keep track of the search terms or keywords your audience is using to find you. You can then create content that meets those demands.
Are you using Google Analytics on your website? How are you leveraging that data? Contact us today to learn more about how you can maximize your efforts.