In some ways, Google controls the internet. Following an algorithm update earlier this year, sites not optimized for mobile now suffer in the company’s search rankings. With the growing number of users accessing online content through their mobile devices, not staying current can have significant consequences. Is your website mobile friendly?
Here are few steps you can take to make sure your site is in good shape to handle the recent changes:
- Confirm Your Site is Responsive — You’ve probably noticed that some websites work well on your phone while others are disjointed and hard to navigate. Sites built with responsive design are made to translate smoothly from the desktop to mobile. Talk to your develop about ensuring your site meets this crucial step.
- Determine Mobile Friendliness — This is an easy step, because sites are either mobile-friendly or they’re not. You can check your site by using Google’s Mobile Friendliness Tool. Type in your web page URL and click Analyze to see the results.
- Study the Keywords — Google is continually trying to get a better grasp of what terms people use to search, and the method of the search. Popular keywords on a desktop browser may not necessarily be the same as those on a mobile device. Talk to your site designer about digging into the analytics of your site so you can optimize more specifically for the mobile user.
- Think Proactively — If we’ve learned one thing about the internet, it’s that the target is always moving. Your site needs to be current now, so you can ensure it’s current down the road. If your site is dancing too close to obsolescence now, there’s a good chance it won’t take much to make it useless in the near future. Remember, your website requires constant attention to maximize its value.
Has your company website been updated to ensure mobile optimization? Contact us today to learn how we can help.