Video is becoming a non-negotiable marketing tool. Companies that don’t leverage the value of video in selling their products are missing out on a powerful solution that reaches customers quickly and generate results. After making the decision to incorporate video, the next step is deciding where you want to host your finished product.
YouTube Used to be the only kid on the block, but that’s changed in recent years. You now have three valuable options for video hosting:
- YouTube — It’s not the only kid on the block these days, but it’s still the biggest. Hundreds of millions of hours of video content are accessed each day on YouTube. Because Google owns YouTube, it’s also the tops for searchability. YouTube’s optimization capabilities are also top of the line.
- Vimeo — Vimeo is similar to YouTube in many ways but offers more features if you want to add variety to the ways you present your content. On the down side, Vimeo is less searchable and the best account features are available only by purchasing a paid account. YouTube, in comparison, is free. In summary, YouTube is the all-purpose tool for all users whereas Vimeo positions itself as an option for those who value greater creative control.
- Facebook — Changes to the social media network’s algorithms now position video above most other posts. If you host your video on Facebook, there’s a good chance it’s going to appear in your audience’s feed. The biggest issue, however, is the most obvious — Facebook video is primarily for Facebook users. If you have a strong following on Facebook, hosting video on the platform is worth considering. But if visitors are used to finding you on your website, you may be better served by sticking with YouTube or Vimeo.
Ultimately, the decision rests on where your audience resides and the numbers of bells and whistles you want to incorporate into your video. Assessing the pros and cons of each choice based on these factors should give you a clear picture of the hosting option right for you.
Need help figuring out where to host your company videos? Contact us today. We’d be glad to help.